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eQUITY
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INCUBATORSWhat are incubators ? In many respects incubators are funds created by major corporations or funds that target what we consider to be non-neutral investments. Large corporations generally attempt to approach the entrepreneural world of startups with internal spin-offs. Although we can find instances of success, generally this is a formula that has not proven to be a constructive model. There is a wide gap between managers and executives of the traditional corporation and the wildcat energy of a startup. As a result, corporations create funds to invest in related industries or industries they understand and feel will be synergetic to the core business. Major funds also become incubators. When a fund builds a wide portfolio like IdeaLab or CMGI, the objectives begin to shift from investment and ROI to leveraging the current porfolio and begin to spin-off new ventures. In effect, the fund becomes and incubator. As a startup, one can easily mass mail business plans to incubators but the prospective results are rather minimal. Its important to approach incubators with a strategic offering keeping in mind the incubator's portfolio and primary business. EQY.com provides assistance in strategic marketing to incubators. To inquire about the EQY.com services and fees, please contact EQY.com
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